The Merch Shelf
is here.

Finally, your merch and videos, all in one place.
Finally, Your merch and videos, all in one place.


About the merch shelf

Teespring has officially integrated with YouTube!

This means that you can have your merchandise appear directly below your YouTube videos. Viewers in France, Germany, United Kingdom, Ireland, Italy, Belgium, the Netherlands, Portugal, Spain, Canada, Australia and the United States will be able to browse and purchase your official merch (this will open up to more countries soon!)*

With this tool, you can sell merch by providing a seamless point of sale for your community right on your video pages.

*If you are a creator outside of the countries listed above, you won't see your merch shelf after setting it up. If you are unsure if the feature is working, ask a US-based friend or reach out to our support team at [email protected]*

How Teespring Works

1. Create

Upload your artwork onto a wide range of products using the design launcher, set your pricing, titles and descriptions and get set for launch! Check out our design support program here.

2. Promote

Either add to your custom storefront and promote your store link or simply share a single listing for direct traffic. Be sure to follow best practices for promotion in our promo playbook!

3. Earn

While we print, pack & ship your orders, feel free to request your profits, then it’s on to the next launch! We take care of all customer services, so if you fans have any issues - we’ll get it sorted!

Merch Shelf eligibility

You must meet the following criteria to be eligible for the merch shelf:

To see if you qualify, visit your YouTube Studio Beta, click on Monetization and follow the prompts through Merchandise.

You’ll only see this option if your channel is eligible.

Learn more about eligibility from YouTube here

Get Set Up

It’s super easy to enable the YouTube merch shelf.

Simply navigate to your YouTube Studio Beta, click on Monetization and follow the prompts through Merchandise. (You'll only see this option if your channel is eligible.)

Follow the on-screen instructions to get your Teespring Store ID and link it to your YouTube channel.

For a full rundown on how to get set up, check out our guide and FAQ here.

You can also check out YouTube’s help center resource here

Key Benefits & Support Services

1. Increased merchandise sales (and revenue!)

  • Results from early testing of the feature have already demonstrated the effectiveness of the new function. With substantial success seen from YouTubers utilising the service, conversion rates for viewers purchasing merchandise are testing as high as 2.5 times that of standard description links. Early adopters of the service saw an average of 25% more units sold per user, through the merch shelf.

2. VIP support

  • Our support team is available 8am-11:30pm EST M-F, 4pm – 8pm EST Saturday and Sunday. We will respond to any enquiry within 12 business hours.

3. Design Support

  • We offer a range of design support services as part of the merch shelf integration. Whether your channel is in its early stages or you have already established a large following, we are here to help! Check out the design support program for design advice and support services for all tiers.


The merch shelf on YouTube is a brand-new, proprietary promotional browsing experience for digital creators and their communities. With beta conversion rates soaring and click-throughs testing even higher, more fans will be browsing your merchandise than ever before.

Be sure to take advantage of the influx of visitors by building promotional calls-to-action into your regular content schedule. While ‘link in the description’ will continue to be important (for international buyers) and has a ‘nostalgic’ vibe to it, we’re seeing more success from creators who’ve decided to encourage fans to ‘surf the shelf’ or ‘check the shelf’ for new merch offers during pre-rolls, interludes and end screens.

Organise your merchshelf using our ‘Featured Products’ tool, allowing you to choose your top four products to be displayed below your videos. Otherwise, we’ll prioritize designs launched in the previous 10 days.

Integrating the browsing experience directly into video pages means that creators can also choose to promote their product lines in more subtle ways. Take advantage of the consistent promotional real estate by setting up your video set to feature products you want to promote. Wear your tees. Grab some pillows and stick them on your couch. Hang some posters on the wall behind the camera. Make sure you’re drinking your coffee out of a mug guessed it, your brand on it! Check out the diagram below for more inspiration.


Where can I find my Teespring Store ID?

Will this affect my Google AdSense revenue?

Is this going to cost me anything?

So does this mean I no longer have to include links in my video descriptions or do in-video promotion?

Why can’t I see the feature in my YouTube Studio Beta?

How many products are displayed on the shelf?

Can I select the order in which my products are displayed in the shelf?

Can I choose which videos under which to show my merch (for example, if I don’t want all of my videos to display a merch shelf)?

Can I allow different sets of products to show up under different videos?

What kind of data does Teespring share with YouTube?

Why is my design available on Teespring but not visible on the YouTube merch shelf?